Big projects don't have to be a death sentence 🪦

Have you ever loosely pitched an idea to a client... only for them to unexpectedly say yes?

Selling the idea isn't usually the hard part.

Not when you've got the years of experience, and the confidence to back it.

Greg, a Focus Framework alum, was telling me a story a few weeks back:

His long-time client of 5-6 years had been struggling with the idea of getting all of their franchises into HubSpot.

Because Greg knows their business so well, he had no problem telling them HubSpot would be a total waste... too complex, no one would use it.

Instead, why not hire a developer and build exactly what they need?

So he got out pen and paper and mind mapped the whole thing: what it would do, the reports that'd be most valuable, the simplicity of it all living in Google.

By the end of this impromptu sales pitch, the client casually said "okay great, let's do it"

To which he then thought "oh shit, now I actually gotta do all this work"

That's when the full *ripple effect* of Focus Framework really clicked for him.

Greg had just taken the course not long before and was really getting the hang of how to properly structure his work.

So he started breaking the project down into deliverables and steps. And somewhere in the middle of that, he realized... "Hey, I don't actually need a developer. I can do this myself."

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And that moment right there? 👆🏻

Not something to ignore.

Bc before Focus Framework, he probably would have melted down after the client said the words: "lets do it"

Those 50-60 hours of work, no matter how well paid, would have sparked the old familiar out of control feeling.

It would have been death by hand written plans and a brand new list of to-do's every day.

Easy peasy.

Not only is he effortlessly turning profitable "we could do this" ideas into legit money in the bank without freakin tf out 💸

He's also turning it into ongoing work by continuously adding to the scope over time.

The client keeps saying to him "can we make it do [insert new feature]" ... to which he says yes, and simply tacks it on.

That right there? The freelance gift that keeps on giving

& that's the deeper shift, really.

Big projects stop being scary when you know how to break them down.

And then saying yes gets a whole lot easier.

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Cheers to a PROFITABLE 2026,

Robyn

Robyn Henke

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