Your goals matter, too

The most surreal part about this whole selling Focus Framework thing is that my Fresh Start sale... it's just another example of how well the system works.

That the act of creating goals and staying focused on them means eventually you'll get there.

I came up with the Fresh Start idea after I got back from playing songs for strangers on the VIA rail and I didn't know wtf to work on.

I thought about what my goals were and what the next couple months looked like.

I knew I was going to be in Mexico for 5 weeks Jan-Feb.

But bc of Focus Framework and how STRICT i've become with my focus...

And bc I'm strategic about the high-level objectives of my focus, and I know that selling is my main goal right now, the plan came together pretty easily.

So since the end of October, I've been SUPER focused.

Which is why you're reading this... already weeks into my strategic fresh start sale content, bc I actually managed to pull it off before I left for vacation.

😎

You might be thinking... cool, you don't have clients breathing down your neck like I do, obviously its easy for you to focus on your goals.

But I actually did.

I had two client intensives. A big client service build. A client marketing project. Not to mention my own weekly newsletter.

But SELLING never left my focus.

So I kept chipping away. A few things in focus at a time. Steps every day, every week. Gradually building momentum and making progress.

A good friend of mine, Kristina Azarenko, signs off her emails with "success is inevitable" ... and I FEEL that.

BUT it's not like "selling" is a single task. It's not something you can just check off.

Nope. But inside Focus Framework, it gets broken into actionable projects like: improve the sales page, write email sequence, content strategy. Each one structured into pieces I can gradually chip away at.

The goal never got lost because I put it in Focus.

I finished pieces, added new ones. Every day, I could see the plan. Every week, I made progress.

That's the kinda ClickUp constraint that creates some desperately needed clarity.

Not "Sunday planning sessions"
Not a completely separate Notion "business goals" thingamajig.

Just... a single ClickUp view that holds what matters and hides what doesn't.

Cuz Kristina's right. Success is inevitable.

But only if the goal stays in focus long enough to get there.

What are you chipping away at in 2026?

​

Stay focused,

Robyn

Robyn Henke

Did someone forward this to you? Subscribe here.
​Follow me on LinkedIn or YouTube.
​​

​​

Do Your Worst 💔 Unsubscribe