There's this fun personality trait I've had since birth (thanks mom) that really doesn't jive with entrepreneurship.

My husband is late getting home: HE MUST HAVE GOTTEN INTO AN ACCIDENT.

My dog ate something on our walk: HE'S GOING TO DIE IN FRONT OF MY EYES.

Panic mode. Catastrophizing. Drama llama. Whatever you wanna call it, I got it good.

So obviously when I tried to launch Focus Framework on Monday and ended up losing 26 subscribers and reaching absolutely no one because of some tech BS... I went all out on my response.

I sent a flurry of "you're never gonna believe this" texts and video messages to my friends, and made a quick trip to the liquor store for a "much needed" pity-party cider.

But then yesterday, after deciding the whole thing needed to be pushed bc my energy is SOUR...

I go and rewrite my entire landing page into the fkn Mona Lisa of copywriting. Literal *chefs kiss* 👩‍🍳💋

WAIT: hold on... did this "disaster" happen for a reason????

Maybeeeee my husband was right and everything will be ok and this email deliverability issue wasn't just some BS technical glitch that's trying to ruin my life. 🙃

MAYBE it was a message that I was rushing and it wasn't right just yet.

Here's what I've learned about when things *go sideways*:

Every "setback" has a message if we're willing to stfu and listen. Maybe that client that makes you wanna scream is exposing where your boundaries are weak. Maybe that "will this never end" project is revealing where your systems need work or your prices are too low. Maybe that whisper quiet week is telling you to sit tf down instead of trying harder.

But the message is lost when we're all caught up in the drama. 🤪 (just me??)

What if instead of immediately starting the pity party or jumping into panic mode, we paused and asked: "What is this trying to teach me?"

That takes work for me not to swing on the pendulum between both extremes, but I'm working on establishing a calmer in-between.

Postponing the launch by a week is where I've landed and it feels a whole lot better.

What setback has taught you the most? Hit reply and tell me – I'm genuinely curious, PLUS my email deliverability score tanked and your response would REALLY help to bring it back up 🙏

Catch you next week,

RBH

Robyn Henke

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