Reminder: client goals... they aren't your own

I had a convo recently with another freelancer that was so validating.

We were bonding over the fact that our priority isn't to make $239873534 dollars.

We both put lifestyle as the top priority. That loving what we do and how we spend our days matters more than maxing out revenue.

"I just wanna be happy," I said. "And say to myself 'I love my life.' Money has to follow that energy, right??"

To which she said:

"I think so. But only after you figure out the biggg levers in your business – marketing, sales, deliverables"

I couldn't believe it.

She was articulating the exact thing I had recently tapped into myself and added to my Focus Framework.

I call it "Initiative"

A custom field for my focus view to categorize each project by its high-level objective.

Selling.
Improving.
Delivering.
Creating.

Basically exactly what she was saying.

I kinda think about it like the separate bank accounts I created to keep track of our finances more effectively.

Trip savings.
Income tax savings.
Dog savings.
Music income.
House savings.

Literal game-changer.

So... it's basically the same thing in ClickUp.

Now when I create the plan, and decide where my focus is going, I'm also thinking about it through the lens of balance.

Am I spending all my time on client deliverables?

Cool, but what about selling the things I created?

If there's resistance to selling the things I created, can I improve them?

Is now the right time to create something new?

I dropped this suggestion into the Focus Framework channel of the Reset Room, and asked if anyone could see a use case for it in their own business:

Another alum thought to use it for splitting between internal work and client work, which is especially important when you're actively trying to prioritize your own stuff... like setting up ClickUp. 🤓

She can literally see if she's protecting that time or letting client work eat everything.

TBH: I think this might be the real secret to growth.

You don't grow by staying in the weeds, or being heads down, just getting things done day after day. That shit right there is a trap.

You gotta zoom out. See the bigger picture. And actually execute on the things that move your business forward... not just the things that pay the bills.

The goal isn't to eliminate client work. It's to stop it from being the only thing.

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Keep dreaming + start doing,

Robyn

Robyn Henke

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