Lessons from the *mistakes*
that cost money 🥲

I just wrapped a project that went absolutely SIDEWAYS.

The first one to do that in a while...

So much back and forth, chasing answers, calls attempting to be made on weekends and evenings (aka my biggest bugaboo)

There are so many different types of clients

And they all need to be managed a little differently.

I have a newer client thats come to me after I sold out an event he was part of at the end of 2024. 🥳

It's a pretty sweet gig bc this guy is the real deal... but his online presence is not.

Best case scenario really.

The only thing thats not best case is how differently he collaborates.

He doesn't use Google Docs, he's not great at replying to emails, but he likes phone calls and text messages. (also my bugaboo...seriously, reply to this email if you agree so I don't feel like a complete nutter 🤪)

We just finished the second phase of a broader project I mapped out, and it all went to shit bc I missed something super fucking important.

Side note: mistakes that cost money are the ones you don't make more than once.

I didn't think about hitting a paywall in the software I planned to use for the welcome email sequence. (F you HubSpot...)

After I already created the landing page and an email template 😮‍💨

In the end, I could only recommend ditching the expensive software and migrating everything to a different software they already had.

But it meant redoing everything I already did

MAN OH MAN...

Learning brand new landing page builders is time consuming bc they're all so different. (Seriously Kajabi, what the hell is that custom font process?!?!?!)

I ended up going 5ish hours over scope.

^ The "ish" is exactly why I don't like texting and random phone calls. It doesn't get tracked but that shit adds up.

But I still walked away with making a 3-figure hourly rate.

It wasn't my target rate, but I'm more than happy with it... and I won't forget to include analysis time for that going forward.

Creating prices *gets easier* all the time with these types of learnings 👆🏻

Missed steps and a couple hours over scope is just data for improving the process and the price next time.

If you struggle with charging higher amounts...

You will feel more justified when you know exactly why you need that time and how much it takes to do a good job.

It's shifting your mindset from "what a shit show" when things go off track, to analyzing the process analysis and making improvements going forward.

This is where ClickUp really shines for freelancing 😎

Bc it creates a feedback loop that gives you clarity every step of the way.

All the way from an email in the inbox through to project completion... in one place.

Insights you can use to be more efficient and start making more money per hour. 💸

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On April 10th, I'm hopping on Google Meet for a free 45-minute sales mini workshop

Using ClickUp to EXPEDITE the Sales Process 😮‍💨💨

I want to show you how I approach pricing for prospective clients, and how ClickUp expedites the proposal process, gets clients to say yes, to then effortlessly launch and complete the project–on time and within scope.

April 10th | 2pm EST

​Click here if you want an invite and I'll add you to the list!​

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RBH

Robyn Henke