Food, water, shelter, sleep... & *creativity*? 🤔 Why isn't creativity considered essential to survival? So many people are unhappy these days. The daily grind sucks, the 9-5 is redundant, and no one can remember the last time they were creative... I'm a big believer in the power of creativity. I think human beings were put here to CREATE shit. My bestie just chucked the guest bed in her basement to make a "lady cave" after noticing how creatively unfulfilled she felt. I was recently...
12 days ago • 1 min read
Lessons from the *mistakes* that cost money 🥲 I just wrapped a project that went absolutely SIDEWAYS. The first one to do that in a while... So much back and forth, chasing answers, calls attempting to be made on weekends and evenings (aka my biggest bugaboo) There are so many different types of clients And they all need to be managed a little differently. I have a newer client thats come to me after I sold out an event he was part of at the end of 2024. 🥳 It's a pretty sweet gig bc this guy...
19 days ago • 2 min read
Mindset can *make* or break you The day I trusted my sick husband to navigate in Costa Rica during rainy season... was the day I witnessed the very real power of mindset. We had rented a car in Costa Rica for our "engage-moon" on the cheap during rainy season. After spending a few days in a treat yo'self villa for my birthday, Todd was sick (too much sun, alcohol, and low potassium) so I drove, and he navigated. An hour into the valley of potholes, we realized we'd accidentally taken the back...
26 days ago • 1 min read
Some people don't swoon for ClickUp right away "Its gonna be my third try giving ClickUp a shot haha I keep going back to teamwork but I'm over them now" ^ An old colleague of mine shot me this message the other day on LinkedIn. His third try giving ClickUp a shot?! Ex-squeeze me? Obviously I had to ask him how in the fresh hell did he give up on ClickUp, MORE than once?? "I think I'm too fixated on the [insert agency name] sprint process I don't know anything else" I've come to the...
about 1 month ago • 2 min read
How to *keep clients* for the long term, baby One of my favourite clients has been in my world since 2022 when they reached out looking for Facebook Ads. Since I shared my secret to sales last week, it won't come as a surprise that I turned that ask into a much, much larger project that didn't even involve Facebook Ads. 🤪 And I'll be honest. The end result was kinda shit. 💩 I think we sold like 2 or 3 spots in their mentorship program after they invested thousands. I felt reallllll deflated...
about 1 month ago • 1 min read
Shitting yourself sales 💩 I remember my first big upsell viscerally... we were on a bi-weekly status call, and I was doing a fucking UNREAL job with their Facebook ads campaigns. They literally couldn't stop throwing media spend monies at me. 💰 Sure, the work was taking longer, but mostly I knew that more media spend = higher management fee bc I worked at agencies. I knew what the norm was. "I wanted to talk about our agreement now that the media spend keeps increasing".... Did I say it? Did...
about 2 months ago • 1 min read
On being a *sickie* freelancer 🤒 My 3-year-old niece loves FaceTiming me just to announce, “Auntie Robyn... I’m sick.” And after spending the weekend with her, guess what? Now I’m sick. Should I call her up to let her know? Being self-employed when you’re sick is both the best and the worst: The Best bc you can shift deadlines, move meetings, and take a day off without needing a doctor’s note. The Worst bc the to-do list still piles up, and you might feel like your entire week is going to...
about 2 months ago • 1 min read
Client bottlenecks be gone 🪄 Did I mention that I live in Northern Ontario? Winter has been WINTERING hard up here. Even though it feels like it's been winter forever, its only January 22nd... 😩 But I am still trying to get caught up from the holidays with one of my clients. What do you do if one of your clients is being a bottleneck, Reader? Especially when you know they aren't doing it on purpose. But you can't just sit there and collect those retainer dollas without doing anything. 🫠 I...
3 months ago • 1 min read
ClickUp CLUTTER 🥲 It's a very real thing. The more you add to ClickUp, the more cluttery it can feel. There is one insanely easy way for you to reduce clutter in your ClickUp right now. Bc I don't know about you, but 2025 is my year of slowing down and clutter has no place in that. To feel deeply calm, my space needs to be tidy. The physical space of my home office tucked in the corner of our bedroom that I tidy most days before starting work. But also my online space with a ClickUp workspace...
3 months ago • 1 min read
